CHAPTER
1
Introduction
1.1 Introduction
customer satisfaction is a psychological
concept thatinvolvesthe feeling of
well-being and pleasure that results from obtaining what one hopes for and
expects from an appealing productand/or service (WTO, 1985).Customer
satisfaction can also be defined as satisfaction based onan outcome or a
process. Vavra's (1997, p.4) outcome definition of customer satisfaction
characterizes satisfaction as the end-state resulting from the experience of consumption.
This endstate may be a cognitive state of reward, an emotional response to an
experience or comparison of rewards and costs to the anticipated consequences.
Vavra also puts forth a definition of customers satisfaction based as a
process, emphasizing the perceptual,
evaluative and psychological processes contributing to customer satisfaction
(1997, p 4) In this definition assessment of satisfactions made during the
service delivery process. Satisfaction is not a universal phenomenon and not everyone
gets the same satisfaction out of the same service experience. The reason is
that customers have different needs, objectives and past experiences that
influence their expectations. (Tizam,1999) Therefore it is important to gain a clear
idea of the customer needs and objectives that correspond to different kinds of
satisfactions. This necessitates the segmentation of the market, because no
service or product can offereveryone the same degree of satisfaction (WTO,
1935).
The number of mobile users has been
increased dramatically.According to BTRC, the country has over 117
million mobile phone subscribers are growing. Bangladesh is a true mobile-first
nation, according to data from Stat Counter Global Stats, in February 2017,
more than 73% of internet users came through mobile whereas the number was only
25% for desktop. Although feature-phone dominates the overall usage, the
country has also been seeing an extraordinary smart phone growth, thanks to
cheap Chinese handset. And the strong growth
seemed likely to continue with the drive that has been developed on the back of the governments deregulation process. The competitive
environment has further intensified due to the entry of new brands into the
market (www.totel.com.au/bangladesh-telecommunications -research asp). Individually,
Bangladesh's one of leading mobile brand HUAWEI has a half Million sales per
month, OPPO has 200 Million over the world. The reason behind this growth rate
during April2016 was largely due to declining Low prices of handsets and rising
competition among Brands. Consequently, the mobile phones become cheaper and
affordable for people in the country with the increase in disposable income
that improves the quality of life in Bangladesh People are showing interest in
new technologies like Internet service of mobile Phone or Camera Service.
Besides, mobile companies are also adding new technologies in their services as
a result more and more customers are buying mobile phones. Thus it become a
high concern for the companies to stay alive and win the market share by making
the customer more loyal to their firms. As competition increases, customers
bargaining power gets stronger, and building trust and image becomes more
important, companies should put more focus on factors affecting loyalty among consumers.
So in this the report objectives is to
find out the satisfaction level of the customer and brand preference of
different mobile phone brands among students of Hajee Mohammad Danesh Science
and Technology University Dinajpur.
1.2
Problem definition
Customer satisfaction level of different
mobile brands among students in Hajee Mohammad Danesh Science and Technology University,
Dinajpur.
1.2.1Problem
statement
Bangladesh/ there is a huge competition
in this operator. So subscriber has various alternatives to choose their
brands. There are different factor which affecting the customer satisfaction.
Students are the most significant market of the mobile operator. If the mobile
operator can not satisfy this segment they will lose a huge market. So my
target measure customer satisfaction level of different mobile operator.
1.2.2
Background of problem
A study of mobile telecommunication
service measured customer satisfaction by taking into consideration certain
factors including customer care. A comparison between HUAWEI & OPPO was
made. The results of the study were that the mobile users placed considerable
importance to the issue of customer support. There is a positive correlation
between customer satisfaction and customer support. When customer support
becomes wider the trend of satisfaction becomes stronger. A study mate by
Abraham Pizam and Taylor Ellis (1999) in hospitality enterprises found that if properly
designed, administered and analysed, the process of monitoring customer satisfaction
can be beneficial to any hospitality enterprise and make the difference between
offering mediocre product and an excellent quality product, Qi, and Shu (2007)
made a study to find out the satisfaction level of the customers in mobile telecommunication
market in China. They found that the competition between telecom users became
more intense in China In addition, they discovered that the telecom operating
management was emphasizing a lot to the customer satisfaction and customer
services, to improve the ability and for sustainable development in the competitive
environment. It means that higher level of customer satisfaction lead to
greater customer loyalty, which in turn has a positive impact on profitability.
Smith, Bolton and Wanger (1999) tried to develop a model that describes
customer satisfaction and the services encounter involving failure and recovery
through mixed design experiment using survey method. Their study provided a
framework for considering how service failure context and Customer satisfaction
could have important financial implications for the organization because
lifetime revenues from an individual customer depend on the duration of higher
relationship.
1.3 Importance
Every research has a great impact on
study field. For the purpose of completing this research we have collected lot
of information regarding customer satisfaction towards the attributes of HUAWEI
and OPPO. Firstly, we predetermined 13 factors and select 50 samples those
people are use HUAWEI and OPPO android mobile phone. Different consumer show
various satisfaction level based on the factors. It is important things that
from this research result the company easily apply to improve their brand
customer satisfaction. For purpose of HUWEI mobile company we noticed that
factor such as service point lowest mean value (-0.4) price and weight respectively
price got 0 and 0.12 mean values. So, we think that HUAWEI company may focus on
improve service point, reduce price level. On the other hands OPPO android
mobile phone above the selected factors price has got lowest mean value (-0.72)
and respectively service point (0.12) and battery durability (0.20). So, they
may more focus on price reduction improve buttery durability and service
points.
This research is not only benefited to
company but also to us and the customers also. By this research the customers
can know about competitive advantages about the brands and their facilities
they provided. And we are benefited by preparing this research, as it is
necessary for us after our graduation when we will complete our internship.
1.4
Objective of the Study
Main
Objective: Measuring “Customer Satisfaction”
towards the existing attributes of Android mobile handset in Bangladesh. A
comparative study between OPPO and HUAWEI.
Specific
objectives:
1)
To know the existing
mobile brand in Bangladesh
2)
To know the existing
attributes or facilities of mobile brand in Bangladesh
3)
To measure the customer
satisfaction level toward mobile brand in Bangladesh
4)
To calculate or examine
customer expectation about the facilities of mobile brand in Bangladesh
5)
To provide information
for improving the attributes of mobile brand in Bangladesh.
1.5 Limitation
·
Time
constraint: To cover all the aspects of the report
within one week is quite difficult. Access to the areas outside HSTU may not be
possible for us due to time constraints.
·
Confidential
factor: some information is very important to
know but they are confidential.
·
Help
from the respondents: As we did survey for our Primary research we
required some help and assistance from the people. However it may be little bit
difficult for us to receive adequate help from everyone we served.
·
Cost:
It was difficult to bear the cost for conducting the research because we all
are students as well as university didn’t provide us any fund.
CHAPTER
2
Background
History of OPPO and HUAWEI Company
2.1 Backgrounds of OPPO Electronics Company
Name : OPPO Electronics
Type :
Subsidiary
Industry : Consumer electronics
Founded : 2001; 16 years ago (company founded)
2004 (globally registered)
Founder : Chén Míngyǒng
Headquarters : Dongguan, Guangdong, China
Area served : Worldwide
Key people : Chén Míngyǒng (CEO)
Products
: Hi-fi, home theatre,
Audio-Visual, smart phones
Parent : BBK Electronics
Divisions : OPPO Digital
Subsidiaries : One Plus
Website : oppodigital.com
Fig. Headquarters
OPPO Electronics Corp.
(commonly referred to as OPPO) is a Chinese consumer electronics firm based in
Guangdong. OPPO's major product lines include smart phones, Blu-ray players and
other electronic devices. It was registered in 2001 and launched in China in
2004, the company has registered the OPPO brand name in many parts of the
world.
OPPO is known for its camera
phone brand, mainly targeting for young people. According to IDC report, it was
ranked as number 4 smart phone brand worldwide in 2017 Q1, and was number 1
smart phone brand in China in 2016.
It released Selfie Expert F
series in 2016. It has acquired the rights to sponsor the Indian national
cricket team for the period 2017-2022.
Divisions (World)
OPPO China, OPPO Myanmar,
OPPO Philippines, OPPO Malaysia, OPPO Vietnam, OPPO Thailand, OPPO India, OPPO
Sri Lanka, OPPO Pakistan, OPPO Bangladesh and OPPO Indonesia are the regional
divisions of OPPO, each designing products for their own regional needs.
OPPO Digital is an
independently operated division of OPPO. Founded in 2004, it is based in
Mountain View, California, United States. It is known for its universal up converting
DVD and Blue-ray Disc players. Its first product was the OPPO OPDV971H Up-Converting
Universal DVD Player.
Products
Phones
OPPO
entered the mobile phone market in 2008.
The OPPO Find 7 is a phablet
with a total of 3GB of RAM and a 2.5 GHz Quad-Core processor. The OPPO Find 7
is also available in another variant called the Find 7a, which has a 1080p
screen and 2GB of RAM compared to the Find 7, which sports higher specs. It was
announced on 19 March 2014 and was released in April 2014. It is similar in
design to the One Plus One released in April 2014.
In September 2013, OPPO
announced the N1. A successor, the OPPO N3, is priced at $449 as of early 2016.In
May 2017, OPPO launched the A77 in Taiwan. It is fueled by a 1.5GHz octa-core
Media Tech MT6750T processor combined with 4GB of RAM and runs on Android 6.0
Marshmallow OS.
The OPPO R5, which was
launched in November 2014, was at the time the world's thinnest smart phone. It
is 4.85mm in thickness except for a slight bulge where the camera lens is
located. The R5 has a 2,000 mAh battery which can be charged up to 75% in 30
minutes using OPPO's own VOOC Flash Charging technology. The R5 uses a Snap Dragon
615 octa-core processor, running at 2.1 GHz. OPPO began shipping the R5 in the
UK on 20 February 2015. One of OPPO's older phones, the Finder, previously held
the record for the world's thinnest smart phone. In June 2016, OPPO became No.1
Smartphone maker in China, selling its phones at some 200,000 retail outlets.
2.2 Backgrounds of HUAWEI Technologies CO. LTD
Name : Huawei Technologies Co. Ltd.
Type : Private, employee-owned
Industry :
Telecommunications equipment and Networking equipment
Founded : 1987; 30 years ago
Founder : Ren Zhengfei
Headquarters : Shenzhen,
Guangdong, China
Area served : Worldwide
Key people : Ren Zhengfei
(CEO) Sun Yafang (Chairwoman) Fig. Headquarters
Sabrina
Meng (CFO)
Products Mobile and fixed
broadband networks, consultancy and managed services, multimedia technology,
smart phones, tablet computers, dongles
Revenue
Increase : 4,944.406 billion (2016)
Increase :
US$75.103 billion (2016)
Operating income Increase: CN¥47.515
billion (2016)
Increase :
US$6.842 billion (2016)
Profit Increase : CN¥37.052 billion (2016) increase US$5.335 billion
(2016)
Total assets Increase : CN¥443.634 billion (2016) Increase
US$63.880 billion (2016)
Total equity Increase : CN¥140.133 billion (2016) Increase
US$20.178 billion (2016)
Owner Employee-owned corporation Number of
employees 180,000
(2016) Subsidiaries
HiSilicon
Literal meaning : Huawei Technology Limited Company.
Huawei Technologies Co. Ltd. (/ˈhwɑːˌweɪ/;
pinyin: About this sound Huáwéi) is a Chinese multinational networking and
telecommunications equipment and services company headquartered in Shenzhen,
Guangdong. It is the largest telecommunications equipment manufacturer in the
world, having overtaken Ericsson in 2012.
Huawei was founded in 1987 by Ren Zhengfei,
a former engineer in the People's Liberation Army. At the time of its
establishment, Huawei focused on manufacturing phone switches, but has since
expanded its business to include building telecommunications networks,
providing operational and consulting services and equipment to enterprises
inside and outside of China, and manufacturing communications devices for the
consumer market. Huawei has over 170,000 employees as of September 2015, around
76,000 of whom are engaged in research and development (R&D). It has 21
R&D institutes in countries including China, the United States, Canada, the
United Kingdom, Pakistan, Finland, France, Belgium, Germany, Colombia, Sweden,
Ireland, India, Russia, Israel, and Turkey, and in 2014, the company invested
$6.4 billion USD in R&D, up from $5 billion USD in 2013.
In 2014, Huawei recorded a profit of
34.2 billion CNY (5.5 billion USD). Its products and services have been
deployed in more than 170 countries and it currently serves 45 of the world's
50 largest telecoms operators.
In June 2016, Huawei is reportedly
working on and designing its own mobile OS for future usage.
In July 2017, Huawei surpassed Apple and
became the second largest smart phone manufacturer in the world (third if BBK
Electronics, which operates OPPO, One Plus and Vivo smart phone brands, is
counted in), after Samsung.
In September 2017, Huawei created an
NB-IoT city-aware network using a "one network, one platform, N
applications" construction model utilizing IoT, cloud computing, big data,
and other next-generation information and communications technology (ICT), it
also aims to be one of the world's five largest cloud players in the near
future.
CHAPTER
3
Methodology
3.1 Data collection method
Our research was based on both primary
and secondary data.
Ø Primary data:
We collected data directly from the user
of OPPO and HUAWEI.
Ø Secondary Data:
For secondary research we found
information by reading relevant literature books articles, newspaper and
magazine on customer satisfaction for accumulating the information for the
organization part, we met the company personnel and collected information from
the company booklets, newsletters and company websites.
Ø Study Area:
For primary research we completed survey
on the students of HSTU campus.
Ø Population:
Total students of HSTU, who are using
OPPO and HUAWEI mobile phone were our population.
Ø Sample Size:
50 students were taken as our customer
sample size where 25 from OPPO users and 25 from HUAWEI.
Ø Sample techniques:
Convenience sample techniques we used
for our research because it was easy to convince the respondents.
Ø Questionnaire Design:
For the purpose of collecting primary
data we prepared a questionnaire .It was divided into three parts personal information,
satisfaction level towards the phone attributes as well as customer comments
for further improvement. In the questionnaire we put different factors which
ware our independent variables like price, camera, processor, RAM, battery
durability, ROM, design, operating system etc. Our dependent variable was
customer satisfaction level.
Ø Measuring scale:
To measure the satisfaction level we
used likert scale tool. The primary scale of measurement was nominal scale
where according to the importance of the factors were measured. The
questionnaire was in English version because our respondents were university
students. A total of 50 respondents provided the needed information.
3.2 Findings
3.2.1 Heading: Overall
satisfaction
Table 1: (HUAWEI)
|
Serial No
|
Factor
|
ACTUAL RESPONSE
|
Respondent
|
percentage
|
|
1.
|
Strongly dis-satisfied
|
25
|
1
|
4%
|
|
2.
|
Somewhat satisfied
|
25
|
8
|
32%
|
|
3.
|
Neither satisfied nor dis-satisfied
|
25
|
7
|
28%
|
|
4
|
Strongly satisfied
|
25
|
9
|
36%
|
Pie chart of Huawei
This graph shows the results of a survey in
which people shows their “Satisfaction”
of different factors of HUAWEI. The question of peoples satisfaction level
towards different factors of HUAWEI, respondent shows their attitudes toward
the different factors.
For the purpose of measuring overall
satisfaction of HUAWEI, we selected 25 actual respondents. From the selected
actual respondent 1 respondent opinion was strongly dissatisfied it is about 4%,
8 of them somewhat satisfied 32%, neither satisfied nor dissatisfied 7
respondent about 28% and the rest 9 strongly satisfied.
Table 2: OPPO
|
Serial No
|
Factor
|
Actual Respondent
|
Respondent
|
Percentage
|
|
1.
|
Strongly dissatisfied
|
25
|
5
|
20%
|
|
2.
|
Somewhat satisfied
|
25
|
4
|
16%
|
|
3.
|
Neither satisfied nor dissatisfied
|
25
|
8
|
32%
|
|
4.
|
Strongly Satisfied
|
25
|
8
|
32%
|
For the purpose of
measuring overall satisfaction of OPPO we selected 25 actual respondent. From
the selected actual respondent 5 respondent opinion was strongly dissatisfied
it is about 20%, 4 of them somewhat satisfied 16 %, neither satisfied nor
dissatisfied 8 respondent about 32% and the rest 8 strongly satisfied 32%.
3.2.2 Heading: Average Satisfaction
towards the attributes of OPPO
|
FACTORS/ ATTRIBUTES
|
SATISFACTION LEVEL
|
Mean Value
|
|||||||
|
Not at all
satisfy
= (-3)
|
Very
Dissatisfied
= (-2)
|
Dissatisfied
= (-1)
|
Neutral
= 0
|
Satisfied
= 1
|
Very
Satisfied
=2
|
Highly
Satisfied
=3
|
|||
|
1. Price
|
-0.72
|
||||||||
|
2. Camera
|
1.44
|
||||||||
|
3. Processor
|
0.80
|
||||||||
|
4. Display
|
0.92
|
||||||||
|
5. RAM
|
0.20
|
||||||||
|
6. Battery durability
|
0.20
|
||||||||
|
7. Storage (ROM)
|
0.60
|
||||||||
|
8. Service Point
|
0.12
|
||||||||
|
9. Design
|
1.04
|
||||||||
|
1o. Picture resolution
|
1.44
|
||||||||
|
11. Weight
|
0.84
|
||||||||
|
12. Operating System
|
0.64
|
||||||||
|
13. Screen
|
1.16
|
||||||||
Description: For the purpose of measuring the customer satisfaction level towards the attributes of OPPO Mobile Phone likes Price, Camera, Processor, Ram, Rom, Design, Picture Resolution etc. we calculate the mean value of the attributes in accordance with the given value of the respondent. We found that most of the respondent showed positive attitude towards Design, Picture Resolution and Screen and moderate attitude towards Ram, Processor and Operating System. They strongly showed negative attitude towards the attributes Price and Service Point.
|
FACTORS/ ATTRIBUTES
|
SATISFACTION LEVEL
|
MEAN VALUE
|
|||||||
|
Not at all satisfied
= (-3)
|
Very dissatisfied
= (-2)
|
Dissatisfied
= (-1)
|
Neutral
=0
|
Satisfied
=1
|
Very satisfied
=2
|
Highly satisfied
=3
|
|||
|
1.
Price
|
0
|
||||||||
|
2.
Camera
|
0.64
|
||||||||
|
3.
Processor
|
0.80
|
||||||||
|
4.
Display
|
0.64
|
||||||||
|
5.
RAM
|
0.88
|
||||||||
|
6.
Battery durability
|
0.60
|
||||||||
|
7.
Storage (ROM)
|
0.60
|
||||||||
|
8.
Service Point
|
-0.40
|
||||||||
|
9.
Design
|
1.24
|
||||||||
|
10.
Picture Resolution
|
1.08
|
||||||||
|
11.
Weight
|
0.12
|
||||||||
|
12.
Operating System
|
0.72
|
||||||||
Description:
For the purpose of measuring the customer satisfaction level towards the
attributes of HUAWEI Mobile Phone likes Price, Camera, Processor, Ram, Rom,
Design, Picture Resolution etc. we calculate the mean value of the attributes
in accordance with the given value of the respondent. We found that most of the
respondent showed positive attitude towards Design, Picture Resolution and
Screen and moderate attitude towards Ram, Processor and Operating System. They
strongly showed negative attitude towards the attributes Service Point, Price
and camera.
CHAPTER
4
Recommendation
& Conclusion
4.1 Recommendation
Recommendation:
For the both companies they have a lot of opportunity deal in Bangladesh. But
some factor’s need to improve for large number of market coverage. For the
purpose of HUAWEI most of the factors are accepted by the customer but some
customer show negative attitude on Price, Battery, Durability, Storage and
Service Point. So from the research we would like to suggest that HUAWEI need
to improve Battery Durability, to reach available Service Point and make
reasonable price.
On
the other hand, OPPO is the best in camera in accordance with the given opinion
of respondent. But like as HUAWEI the users of OPPO also claimed on Price and
other factors such as Service Point and RAM. For better customer satisfaction
they focus on improve those factors.
4.2 Conclusion
In
the modem era we cannot think of a work without telecommunication. It is to be
mentioned that the world is going to be smaller and smaller due to this
technology .As a matter of reference, mobile communication launched in
Bangladesh in August 1993. By this time almost seven crorepeople benefited by
using this technology. In addition thousands of people or even more are managing
their livelihood by being engaged in this industry. There are many mobile
brands company in Bangladesh at this moment and they are competing to each other
so if any company wants to dominate the market it must consider the
satisfaction level of the customers. It must offer such offer or package as the
customer demands, otherwise it will not be possible to survive in the market.
To realize this objective this research has been conducted in order to find out
the factors which mostly influence the customer satisfaction as well as its satisfaction
level. As the customer demand change from time to time so mobile phone
companies should continuously carry on research how they ran satisfy the
customers. In this paper some key factors have been identified that contribute
highly in overall customer satisfaction .These factors that have been
identified of great importance to mobile company and to customers as well.
Companies can also benefit from these factors because it will ensure customer
satisfaction and loyalty which will earn bread from them. It can be concluded
that this research will help the mobile companies to improve their services in
this fields in which they are concern.
References
References of OPPO
"About-OPPO Global"www.oppo.com. Retrieved 2017-07-26.
IDC-OPPO tops the Chinese smart phone market for the very first
time" www.idc.com.Retrieved 2017-07-26.
"OPPO Mobile for Smart phones & Accessories - OPPO Global -
OPPO Global".oppo.com. Retrieved 2017-04-25.
"OPPO N3 Online Product Page". OPPOStyle.com. Retrieved Mar 4,
2016.
"OPPO A77 Release Date, Specification & Features".
"OPPO N3 and R5 hands-on:
First look". GSM Arena. 27 October 2014. Retrieved 29 October 2014. OPPO
pitched it as the world's slimmest smart phone
"Oppo N3 and R5 hands-on: First look". GSM Arena. 27 October
2014. Retrieved 29 October 2014.
"World's thinnest smart phone,
the OPPO Finder, can now be pre-ordered". Phone Arena. Retrieved
2016-03-04.
"Counterpoint Technology Market Research | OPPO Becomes the Leading
Smartphone Brand in China in June 2016". www.counterpointresearch.com.
Retrieved 2016-12-15.
Upstarts on top / How OPPO and Vivo are beating Apple, Xiaomi and the
gang. Economist, February 4th-10th 2017, page 56.
"OPPO Mobile for Smart phones & Accessories - OPPO Global - OPPO
Global".en.oppo.com. Retrieved 20 June 2017.
"OPPO VOOC Flash Charge, Quick Charge - OPPO Global - OPPO
Global".www.oppo.com. Retrieved 20 June 2017.
"OPPO Find 5 is unlocked,
stylish, and powerful". Retrieved 20 June 2017.
"OPPO Announces the N1, Ships With Option to Flash Cyanogen Mod".
Droid Life. 23 September 2013. Retrieved 20 June 2017.
"OPPO F1s launched in India with 16 MP front camera and 3 GB RAM
for ₹17,990".
MobiGyaan.com. 2016-08-03.
"Home Theater Magazine review of the OPPO BDP-83 Universal Blu-ray
Disc player". Retrieved 20 June 2017.
"Page not found - Error 404 • Home Theater Forum". Home
Theater Forum. Retrieved 20 June 2017.
"Buyblurayplayer.com review of the OPPO BDP-83 Universal Blue-ray
Disc player". Retrieved 20 June 2017.
"General information about OPPO BDP-93 Blue-ray Disc player". Retrieved
20 June 2017.
sanakujira6th (13 March 2010)."[M/V] 2PM for OPPO - Follow Your
Soul". Retrieved 20 June 2017 – via YouTube.
"Chinese phone maker OPPO signs sponsorship agreement with FC
Barcelona". bestmobs.com. Retrieved 20 June 2017.
REFERENCES
OF HUAWEI:
"HUAWEI 2016 Annual Report: Solid Growth and Sustained Investment
in the Future". Huawei. Retrieved 7 August 2017.
"Corporate Governance". HUAWEI.
"Who’s afraid of
Huawei?". The Economist. 3 August 2012. Retrieved 3 August 2012.
Ahrens, Nathaniel (February 2013). "China’s Competitiveness Myth,
Reality, and Lessons for the United States and Japan. Case Study: HUAWEI"
(PDF).Center for Strategic and International Studies. Retrieved 3 October 2014.
Shukla, Anuradha (18 April 2011). "HUAWEI maintained steady growth
in 2010". Computerworld. IDG Communications. Retrieved 14 June 2011.
"HUAWEI 2010 Profit Gains 30% on Higher International Sales".
"HUAWEI Canada - Corporate Information". Retrieved 18 February
2015.
"CES 2016: HUAWEI unveils Mate 8 with Kirin 950 chipset". Tech
Desk. January 8, 2016. Retrieved 9 January 2016.
"HUAWEI – Invest in Turkey". Invest.gov.tr. Retrieved
2012-10-12.
"HUAWEI to focus more on smart phone business". The Korea
Times. Retrieved 2014-05-20.
"HUAWEI Financial Results". HUAWEI. 31 December 2014. Archived
from the original on 3 August 2015.
"HUAWEI Sells More Smart phones Than Apple: Becoming The Second
Largest Smartphone Brand After Samsung". Eyerys.com. 6 September 2017.
"HUAWEI overtakes Apple as world's second-biggest smart phone
maker". The Telegraph. "BBK is second largest smart phone
manufacturer".
Bridge water, Adrian. "HUAWEI CEO Ambitions: We Will Be One Of Five
Major 'World Clouds'".
"Official HUAWEI Pronunciation Video". Retrieved 9 May 2016.
"Milestones". HUAWEI Technologies Co., Ltd. Archived from the
original on 9 July 2016.
Christine Chang; Amy Cheng; Susan Kim; Johanna Kuhn Osius; Jesus Reyes;
Daniel Turgel (2009). "HUAWEI Technologies: A Chinese Trail Blazer In
Africa". Business Today. "HUAWEI
Technologies Profit Rises 30%, Led by Higher International Sales".
Bloomberg News.
"HUAWEI opens Regina office, launches new smart phone". Leader
Post. Post media Network. Archived from the original on 25 September 2013.Retrieved
1 October 2013.
"TDC and HUAWEI Contract". HUAWEI. Retrieved 2014-03-24.
Appendix
Questionnaire
Customer Satisfaction Questionnaire
on different Mobile Brands
1.
Please mention your
satisfaction level towards the below factors of OPPO and HUAWEI Mobile phone
carefully by using tick (
) mark:
) mark:|
Factors/ Attributes
|
Not at all satisfy
|
Very Dissatisfy
|
Dissatisfy
|
Neutral
|
satisfy
|
Very satisfy
|
Highly Satisfy
|
|
1. Price
|
|
|
|
|
|
|
|
|
2.Camera
|
|
|
|
|
|
|
|
|
3.Processor
|
|
|
|
|
|
|
|
|
4.Display
|
|
|
|
|
|
|
|
|
5.RAM
|
|
|
|
|
|
|
|
|
6.Battery Durability
|
|
|
|
|
|
|
|
|
7.Storage (ROM )
|
|
|
|
|
|
|
|
|
8.Service Point
|
|
|
|
|
|
|
|
|
9.Design
|
|
|
|
|
|
|
|
|
10. Picture Resolutions
|
|
|
|
|
|
|
|
|
11. Weight
|
|
|
|
|
|
|
|
|
12.Operating System
|
|
|
|
|
|
|
|
|
13.Screen
|
|
|
|
|
|
|
|
2.
Overall Satisfaction of my
usage Mobile phone. I am…
Strongly dissatisfied
Some what satisfied Neither satisfied nor dissatisfied Strongly satisfied
3.
Based on your Experience
would you recommend this product to your friend and family
Definitely
will Probably will
Might not might
Probably
will not Definite will
not
Submitted
To: Abul Kalam Assistant
Professor Dept. of Marketing 
HSTU, Dinajpur .
|
Sl. No
|
Name
|
Student
ID
|
|
01
|
Arfin
Bashar
|
1403224
|
|
02
|
Md.
Nur Rafiq
|
1403227
|
|
03
|
Sk.
Osman Goni Mithun
|
1403232
|
|
04
|
Md.
Shakil Islam
|
1403233
|
|
05
|
Md.
Murshid Rana
|
1403238
|
|
06
|
Zannatun
Nahar
|
1403243
|
|
07
|
Shadhana
Rani
|
1403246
|
|
08
|
Md.
Rubel Islam
|
1403257
|
|
09
|
Lucky
|
1403263
|
|
10
|
Md.
Golam Rabby
|
1303106
|
A study on customer satisfaction of different mobile brands (OPPO&HUAWEI) in Bangladesh.
![A study on customer satisfaction of different mobile brands (OPPO&HUAWEI) in Bangladesh.]()
Reviewed by Md.Shakil Islam
on
October 02, 2017
Rating:
No comments: